Dr. KK Srinivasan is the Founder and CEO of Lux Analytics which helps organizations make better decisions through the use of analytics. Currently the company specializes in verticals such as financial services, health insurance, retail and telecom. Previously he ran the credit card business at Atlanticus a specialty finance company based in Atlanta. He has degrees from IIT Madras, IIM Calcutta and University of Pittsburgh. In addition he is an angel investor and advisor to Atlanticus, HelpTone and Kabbage.

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